Sarasota, Florida, USA – SA International (SAi), the leading provider of software solutions for the signmaking, digital printing, textile and CNC machining industries, has announced the appointment of Eyal Friedman to the position of Vice President of Product Management.

Friedman’s new role will embrace both SAi’s Flexi software for sign and display projects, as well as the company’s EnRoute CAD/CAM software for CNC routing applications. This will see him work with customers, internal engineers, reseller partners and OEM manufacturers to analyze and assess feedback and develop the company’s key products to continue to meet users’ specific needs.

Friedman has amassed over two decades of experience with SAi, starting in 2000 when he joined the company as a Technical Support Representative, before ultimately achieving the position of Vice President of Technical Services.

“Be it for sign and display or CNC routing applications, SAi is renowned for delivering functional yet easy-to-use software solutions that pack the specific features and tools to address the everyday needs of users,” says Friedman. “I’m delighted to be leading a team that always has its eye on adapting our products and adding tools to ensure we continue to meet the changing requirements of customers, be they existing users running a digital printing workflow, or those seeking to leverage greater automation as they move from analogue to digital platforms.”

“Eyal boasts the established and extensive experience that blends a thorough technical knowledge of our foremost software packages together with a deep understanding of the design to production requirements of our customers,” says Don Feagan, President and COO, SAi. “Not just that, but his natural drive and enthusiasm to continually shift the dial and seek opportunities to further improve upon our solutions offering makes him the ideal person for this role,” Feagan concludes.