Reading, UK: East Yorkshire-based printing and signage company, Greens the Signmakers, has invested in an HP Latex R2000 printer to expand into new markets and boost its environmental credentials.

The new press has helped the business take on work in profitable markets and significantly enhance its environmental USPs, off the back of demand for solutions from customers proactively looking to explore ways to embed sustainable and environmentally friendly practices into their designs, processes, and services.

Greens offers a wide range of printing and signage services across the UK, with the business counting the likes of Halfords, Carpet Right, and Currys among its high-profile clients. The family-owned business will be celebrating its 60th anniversary next year, which is a huge milestone as it looks to become one of the leading eco-conscious printing businesses in the UK.

Managing Director Lawrence Green is the third generation of the family to lead the business. Inspired by Charlotte, his eight-year-old daughter, Lawrence sought out ways for Greens to grow as a business while improving its environmental credentials at the same time. A key part of his strategy for 2022 was to invest in new technology that enables the business to become more environmentally friendly. Lawrence reached out to HP for advice and after being talked through several options by HP’s expert staff, Lawrence and the Greens team soon identified the HP Latex R2000 as the ideal solution.

“The HP R2000 is the perfect all-rounder for us as a business and was the obvious choice when it came to investing in a new device,” Lawrence Greens said. “As well as being a great printer, it also produces work that can be recycled due to the fact it runs on HP Latex inks. These water-based inks do not change the properties of the material we are printing on the machine. For example, if a material was flame-proof before printing, it will still be after being printed with HP Latex ink, or if it was recyclable, it will remain so when printed.

Lawrence also added that such has been the impact of the HP Latex R2000 that not only has it helped the company improve its environmental image, but also allowed Greens to take on more work in one of the industry’s most profitable areas – vehicle graphics.

HP has created a video telling the full story which is now live on YouTube. You can watch the full interview here.