Antony Rider, Sales Director, Rocket Graphics

Record business levels means additional EFI firepower for this Watford-based business

CMYUK, Shrewsbury: Rocket Graphics has installed an EFI VUTEk 5r+ UV LED 5m roll-to-roll printer from CMYUK. This new investment further increases its production firepower to service the robust growth and increased demand of the post-COVID business environment.

Greener, faster. meet the EFI VUTEk 5r+
The EFI VUTEk 5r+ offers great image quality at high rated throughput speeds along with the upmost range of options providing users with the lowest total cost of ownership. It features several new innovations including a redesigned platform chassis for improved media advance, higher robustness, and sustainability.

A newly developed printing algorithm features pulse, temperature, voltage, and frequency, for higher density and overall quality improvement. Upgraded media handling accessories have been introduced, such as the 7.6 cm metal bar for improved 5-metre-wide media loading, while new optional features including the Winder Motorised Air Shaft handle media weights up to 400 kg at diameters of up to 50cm.

“It’s not just a super productive print machine. Its green credentials sit perfectly with our full company sustainability initiative. We are closing the loop of ‘first use’ eco materials through recycling print media and to further enhance this, we need the greenest machines available.

“We all need to reduce our carbon footprint and minimise any negative eco impacts. Having equipment that enables the use of planet friendly inks and substrates that requires less energy doing it, is part of that process,” says Antony Rider, Sales Director, Rocket Graphics.

EFI and CMYUK
The VUTEk 5r+ will join the company’s existing EFI equipment which includes an EFI VUTEk LX3 UV LED 3.2m-wide hybrid and EFI VUTEk FabriVU 340i in-line dye sublimation printer.

“Investing in the EFI VUTEk 5r+ was the obvious choice. For us, VUTEk printers have always delivered the 4 most important elements for a graphics business: speed, quality, reliability, and efficiency,” says Antony.

Rocket has a long-standing trusted relationship with CMYUK. “We have worked closely with CMYUK for well over 10 years now, and it has exclusively supplied all our VUTEk products and our wide format materials. They are pro-active, flexible, and competitive, we look forward to another ten years,” he says.

Bounce back
“2022 has been a record year for Rocket and 2023 will continue the trend. Not only have we retained our pre Covid clients, but we have also won many new contracts and have teamed up with many new blue-chip clients.

“Fulfilment is a cornerstone of Rocket’s business and the sheer speed and superb print quality of the 5r+ will allow us to achieve this 100%. This is essential for when we have exhibitions and multiple events happening simultaneously, speed is of the essence. The leap in productivity provided by the VUTEk 5r+ allows us to confidently schedule in the significantly higher volumes that 2023 will bring,” says Antony.

The arrival of the printer will also enable the company to confidently handle the largest projects effortlessly.

EFI assured
Rocket Graphics has been strongly aligned with EFI products for many years. This, in turn, has enabled a seamless integration of the new VUTEk 5r+ printer into its already comprehensive equipment roster.

Says Antony, “Our upgraded production capabilities that are in lockstep with our existing and future eco-friendly initiatives will ensure that our growth will be underpinned by a compelling and robust competitive edge. We are ready for the opportunities that 2023 will undoubtedly bring.”