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Xerox Withdraws from drupa—and From Production Print?

Following the news that Xerox has pulled out of drupa 2024, European section editor Ralf Schlözer explores the ramifications of this announcement and what it might mean for Xerox’s future in production print.


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About Ralf Schlozer

Ralf Schlözer is a technology analyst for print with 30 years’ experience in the industry and a passion for discovering new technologies and print applications. 

He is available for consulting and speaking engagements. Contact Ralf at [email protected]


By Chuck Werninger on Sep 26, 2023

This seems like the sad conclusion, the beginning of the end, for one of our industry's pioneering companies and who largely made the digital printing market segment. It's not surprising given the lack of innovation in the last 10 years but it is hard to watch. Through the years I was excited to buy nearly every industry-leading product they made and sold but it's been a while since they've had anything relevant on the market so I guess this is to be expected, it's just disappointing. So many friends have worked for them and so many good memories were made running their products, alas, time marches on.


By David Carrillo on Sep 28, 2023


Innovation is in Xerox' genetic make-up and I am sure there are things that will come out of the changes in the future.


By David Carrillo on Sep 28, 2023

At the beginning of the year Xerox was considering not attending Printing United but they will have a significant presence. No one knows what the future holds.



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