Hollywood Monster installation at Vue Cinema, Westfield, Shepherd’s Bush, London

UFabrik, Bracknell: UFabrik Soft Display Textile was the material of choice used to promote the Super Mario Bros movie shown at the Vue Cinema in Westfield, Shepherd’s Bush, London. Three walls and a section of the ceiling in the corridor leading to screening rooms 1-7 were dressed with the impactful graphics.

The job was produced by print service provider, Hollywood Monster based in Birmingham, using its EFI VUTEk printers, and installation took a team of four, two consecutive nights to fit.

UFabrik Soft Display Textile is a soft crease-free display textile with a high knit density that accounts for over 80% opacity. Designed for tension frame systems, banners and items such as tablecloths, it is compatible with dye-sublimation direct or transfer processes. It has an excellent white point, superb stretch and recovery as well as punchy colour reproduction. It is fire rated EN13501-1, B1 & NFPA 701 certified.

Floor graphics were output onto UTACK Multi Surface Textile. This is a unique removable adhesive coated textile designed for indoor/outdoor wall and floor graphics, with a lifespan of up to three months. Suitable for carpet, wood, tiles, and concrete surfaces, this is anti-slip vinyl has R12 rating, with B1 and M1 fire certifications.

Simon McKenzie, CEO, Hollywood Monster said, “The UFabrik range of textiles covers about 95% of all wide and super-wide applications. It’s high performing with excellent colour reproduction and comes at an excellent price point. Products within the range include materials made from recycled PET plastic waste that have caught the attention of some of the world’s biggest brands that we service.”

“Our client was delighted with the immersive graphics that we printed and installed at Vue Cinema at Westfield. These packed a powerful visual punch, elevating the ambient experience and enjoyment of the cinema-going public.”