A look at the challenges and opportunities of this exploding growth opportunity.

Taktiful, the Digital Embellishment Experts, teamed with WhatTheyThink to conduct a first-of-its-kind study of digital ink and toner embellishment use. The goal of this study was to find out more about how print service providers are using the specialty inks and toners that are available as options for their digital presses. The resulting “Taktiful/WhatTheyThink 2023 Specialty Digital Ink and Toner Embellishment Study” provides insights into the size of the embellishment market and identifies areas for improvement as well as further market opportunities for vendors and print providers alike.

On Wednesday, September 27, at 1 pm ET, join the study’s principal investigators, Taktiful’s Kevin Abergel and WhatTheyThink’s Richard Romano, as they take a deep dive into how current users of digital ink and toner embellishment technologies are utilizing them, what the response from customers has been, how satisfied print providers have been with the sales and profitability of these jobs, where the challenges lie, and their general feelings about the future of these technologies. The report is based on survey responses from owners of specialty ink and toner technologies using them in conjunction with digital printing equipment from Ricoh, HP Indigo, Xerox, Kodak, Oki, Heidelberg, Fujifilm, and Xeikon.

What you’ll learn:

• How current digital press owners and operators are using the specialty ink and toner capabilities of their equipment—how often, for what print applications, and what specific colors/effects.
• The extent to which print providers find these capabilities to be profitable—and how they could be more profitable.
• What the challenges in working with these capabilities are—and how.

If you’re a digital press owner—or planning to become one—find out how you can take advantage of this potential profit center. This webinar is sponsored by Matik/SEI Laser.