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The volume of returns of unwanted purchased goods has skyrocketed, especially for ecommerce retailers. In fact, the value of returns in 2021 was greater than the U.S. government spend on national defense! There are programs in place to help mitigate this wasteful practice, including aggressive actions by Amazon and others to help with landfill diversion.
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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