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The fashion industry has been under fire for some time over its excessive carbon footprint and the pollution it generates. Now a new metric is being thrown into the mix: Traceability. In this article, we define traceability and cite several reports that paint a not-very-flattering picture of progress the industry is making.
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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