Leading total tape solution provider Filtrona Tapes believes that the packaging sector's appetite for innovation is stronger than ever after its new sustainable paper-based tear tape was recently crowned as one of the UK's most innovative packaging solutions.

More than 6,500 visitors and 350 exhibitors packed Hall 1 at the NEC in Birmingham last week for the packaging sector's showpiece expo – Packaging Innovations. There, Filtrona Tapes' much-anticipated breakthrough solution was selected to feature in the exhibition's Innovation Showcase. The showcase curated some of the most interesting solutions in one place with Filtrona’s Rippatape® Halo, a patent-pending paper-based tear tape that provides a sustainable offering for the easy opening of paper and board packaging – stealing the show.

"We're delighted Rippatape® Halo got its moment in the spotlight!” said Global Sales Director, Christopher Morgan. “Sustainability is not just an option anymore. Market conditions are driving the push. Consumers demand it!

"At previous shows, it was more about the hope that some of the innovation on show would prompt an industry-wide look at what more could be done.

"Now, there's more eagerness and – in some cases – almost a frantic eagerness to look for these kinds of products and solutions.

"Brands and designers are putting ever greater thought into how much packaging they use and what that packaging looks and feels like. Every day sees us working on new ideas and solutions to help improve consumers' lives."

Stand P72 was a hive of activity across both days, with the Filtrona Tapes team processing dozens of leads, the lion's share of which were for star turn, Rippatape® Halo.

Morgan added: "It's great to know that thousands of visitors to the event saw Rippatape® Halo. For those who see the opportunity for packaging to play a powerful role in the world around us, it endeavours to help brands and converters worldwide meet their environmental goals while providing customers with more circular curbside recyclable packaging options.

"Sustainable packaging solutions mean something different for each brand and business. Understanding their role in your end consumer's experience, among departments in your organisation, or throughout your entire value chain, is critical to driving impact."

Filtrona Tapes' range of tapes enhance brand communication and authentication, bolster consumer convenience and contribute to an unforgettable opening experience.

For over 100 years, Filtrona Tapes has provided solutions that Open, Close, Inform and Protect, enabling customers to improve the consumer experience with packaging.