Label and Package Printing Expert Mark Middendorf to Discuss the Future of High-Definition On-Demand Color Labeling

LOS ALAMITOS, Calif. – Epson today announced label and package printing expert, Mark Middendorf, product manager for Epson’s line of ColorWorks® on-demand color label printers, will be presenting at the upcoming White Label World Expo. Held May 3-4 in the South Hall at the Las Vegas Convention Center, the White Label World Expo brings together industry experts, suppliers and buyers from the retail, e-commerce and selling/supplying industries.

“The future of high-definition on-demand color labeling is here now, and I’m excited to share insight on how businesses of any size can amplify their brand by easily and affordably printing their own eye-catching color labels,” said Middendorf. “This session will cover how businesses can be empowered to avoid the lead times, minimum order quantities and high per-label costs associated with short run pre-printed color labels. It will also cover the tools needed to create and print labels in-house.”

Epson ProFocus partners will be showcasing Epson ColorWorks printers on the show floor, demonstrating the benefits of eye-catching labels and helping booth visitors understand how on-demand color labeling can help to save time and labor in operations. General Data/Color Label Solutions will have live demos of the ColorWorks C4000, C6000A, C6500A, and C6000P integrated with its PAC5 label applicator solution at booth #7129. Loda Enterprises, Inc. will showcase the ColorWorks C4000 and C6500A integrated with the Eclipse MINI+ die-cut finisher at booth #4173.

The White Label World Expo in Las Vegas is designed for global leaders, entrepreneurs, online sellers, retailers, and distributors to come together with business, e-commerce and startup owners. The event will offer multiple summits, specialized co-located events and networking and investment opportunities with the goal of helping businesses learn from industry experts and grow their potential.

Middendorf’s session, “Affordably Elevate Your Brand – Print Your Own Color Labels” will be held in Keynote Theater 3 on Wednesday from 1:15-1:45 p.m. For more information, visit https://www.whitelabelexpo.com/speakers/mark-middendorf/. 

About ColorWorks On-Demand Label Printers
The Epson ColorWorks on-demand desktop color label printers are simple and affordable solutions for producing durable, high-quality color product labels, color coupons and even shipping labels with cross-promotional color ads. For more information, visit www.epson.com/colorworks.