Editions   North America | Europe | Magazine

WhatTheyThink

Premium Commentary & Analysis

The Surprisingly Large Promotional and Personalized Goods Printing Market

Digital inkjet is driving promotional products—aka ad specialties—from mass-market to short-run personalized production. These items ared used to promote a product, service or company program, including advertising specialties, premiums, incentives, business gifts, awards, prizes, commemoratives, and other imprinted or decorated items—is a market highly dependent upon print.

PREMIUM CONTENT

Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.

TO READ THE FULL ARTICLE

About Marco Boer

Marco Boer, Vice President at I.T. Strategies, is recognized as a trusted consultant to the digital printing industry. He has a reputation for being able to put complex information and concepts into a context that is easily understood by his audience. With more than 25 years of experience in advising and guiding senior executives of Fortune 1000 and smaller innovative companies to successful business solutions in emerging digital printing markets, Mr. Boer has developed a deep understanding of ink jet printing technology and its applications.

Discussion

By Steven Calov on Oct 10, 2017

You should take a look at what Heidelberg has to offer with the Omnifire 4D Technology for personalization with UV curable inks. http://news.heidelbergusa.com/Omnifire

 

Discussion

Join the discussion Sign In or Become a Member, doing so is simple and free