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Rumors of retail’s death have been greatly exaggerated (to coin a phrase). But there is no doubt that it is changing. We look at how it is changing, and what that means for POP/retail graphics providers.
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About Richard Romano
Richard Romano is Managing Editor of WhatTheyThink | Printing News & Wide-Format & Signage. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.
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Discussion
By John Zarwan on Nov 05, 2018
Readers might be interested in the white paper I did for PRIMIR last year (and the much larger 2015 report) on retail advertising. It discusses and quantifies both the various retail sectors (department stores, grocery, drug, auto dealers, restaurants, etc.) as well as all of the major advertising and communication media.
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