Moving Messages: Vehicle Graphics Are an Effective Advertising Platform
A lot of shops have been doing vehicle graphics for many years, but even more have mot net explored the opportunities to be had. And as with virtually everything else, the COVID pandemic has the potential to alter the market for vehicle graphics.
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Richard Romano is Managing Editor of WhatTheyThink | Printing News & Wide-Format & Signage. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.
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