Color, Your Brand, and Display Graphics: How Your Clients Perceive You Through Color

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Color, Your Brand, and Display Graphics: How Your Clients Perceive You Through Color

In today’s world of digital and mixed analog technologies, it can be difficult to get consistent color from different platforms. Marty Davis, President of Alder Color Solutions, explains the importance of ensuring color consistency across small- and wide-format graphics.

Published: January 4, 2022

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.