When Launching a Business or a Product, Don’t Skimp on Marketing

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When Launching a Business or a Product, Don’t Skimp on Marketing

Mark Abramson, President of Printform Corporation, talks about his experiences in starting a business that produces specialty-printed products, as well as his efforts in helping other entrepreneurs launch wide-format, industrial, and other specialty products. He shares some pieces of advice for success, a key one being to invest at least as much in marketing as in any other part of the business.

Published on May 30, 2018

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.