New elite programme identifies best Fiery® experts

CMYUK, Shrewsbury: CMYUK has become the first EFI reseller in the world to be awarded ‘Fiery® for Display Graphics’ Premier Partner status.

This programme is a new initiative from EFI that identifies the best Fiery® for Display Graphics partners. It builds closer relationships with them, provides even higher levels of customer service for end users, and encourages engagement through the full Fiery® display graphics product ecosystem.

To qualify for Premier Partner status EFI resellers must fulfil certain criteria. This includes undertaking technical training, certified through an examination process for installation, training and support. Specialist sales training is also required to match customers with the perfect solution for their needs.

The Premier Partnership process requires both financial and time commitments on behalf of the reseller. In addition to continual training investment, Premier Partners are also required to ‘virtually’ participate in quarterly catch-up meetings to gain an overview of upcoming updates and releases.

Additional certification criteria include ensuring that all up to date Fiery® display graphics products are featured on partners’ websites

Premier Partners are rewarded for their investment in the programme through several benefits. These include:

Receive qualified sales leads from EFI
Being listed on EFI’s website as a preferred distributor
Access to premium EFI partner support, providing content etc. for sales events

Chris Schowalter, Fiery for Display Graphics Global Sales Director said, “It is no surprise to us that CMYUK is the first to achieve this highest-level accreditation for Fiery® Display Graphics Products. They tick all the boxes and have been a trusted partner to us for many years, doing a great job supporting all our customers in the UK and Ireland. CMYUK is proactive and totally on the ball with all the latest product updates and information. EFI has many happy and loyal customers, thanks to them.”

Amira Bouchiba, Manager of the CMYUK Training Academy said, “The Premier Partnership programme affords CMYUK official global recognition of our expertise with the Fiery® Digital Graphics software portfolio. Being accredited as an EFI Premier Partner ensures that customers understand that the service and support they are given from CMYUK is the absolute best they can hope to receive. We are proud and delighted to be the first.”