Drytac collaborated with Ricoh to overhaul the look of the facility to provide an inspirational and thought-provoking experience for customers.

Bristol, UK: Drytac recently partnered with Ricoh to revamp the Ricoh Customer Experience Centre in Telford, UK. The major transformation project saw the two businesses work closely together to overhaul the look of the facility.

The Ricoh Customer Experience Centre allows visitors to explore the latest innovations in Ricoh’s printing solutions and speak with experts about how they can utilise this technology to grow their business. The venue also serves as a proof of concept and test centre for software workflows and digital front ends, ensuring visitors are getting the most out of their Ricoh machines.

Drytac and Ricoh collaborated to bring a fresh look to the facility, with the aim of offering customers an even more inspirational and stimulating experience during their visits, allowing them to go away with a whole range of new application and business ideas.

The two companies have been working together for several years and have established a close relationship, with Drytac listed as a supplier on the Ricoh eshop. This understanding allowed Ricoh and Drytac to jointly develop ideas and produce graphics that would truly highlight the power of Ricoh printing technology and Drytac’s self-adhesive solutions.

The revamped facility in Shropshire features a host of bright and eye-catching graphics, all of which were printed on Drytac material using a Ricoh Pro L5160 at the Drytac Academy in Bristol.

More than 40 new graphics applications were installed throughout the Customer Experience Centre, the largest of which measured more than 11.5m wide. When printing the graphics, Drytac utilised three of its core products: ReTac Smooth 150, ReTac Textures Canvas and ReTac Texture Linen.

The ReTac products were quickly identified as the perfect solution for the project as they are 'permanently peelable' and will not damage the surface when it is time to remove or update the graphics, even years after application.

The graphics took just one week to install, with the end result being a revamped facility that offers Ricoh customers the inspiration and motivation to expand into exciting new areas and develop their businesses.

On the project, Simon Isaacs, National Director Ricoh Graphic Communications group, at Ricoh UK comments: “We’re delighted to announce that our newly revamped Customer Experience Centre is now open to visitors. Due to the restrictions posed by Covid – and the subsequent reopening of facilities for in-person visits – we felt now was a fantastic opportunity to update and improve the centre.

“Our objective for the new space is to provide print organisations with a fresh look at our purpose and technology, inspire their innovative thinking and generate collaborations for future business growth.”

On working with Drytac, Simon Isaacs adds: “We’ve worked with Drytac for many years and have always found their solutions to be of the highest quality.”

Shaun Holdom, Global Product Manager at Drytac, concludes: “This was an exciting project for us to work on. Combining Ricoh print technology with our proven adhesive science solutions has enabled us to create a vibrant new look for the Ricoh facility.”